Ausphin Consultancy
Job Title: Marketing Specialist
Employer: Ausphin Consultancy (Partnering with Volcanos Steakhouse)
Location: Bankstown, New South Wales, Australia
Salary: $73,150 AUD per year
Job Type: Full-time
Work Location: In person
Application Deadline: 05/05/2025
Expected Start Date: 07/05/2025
About Volcanos Steakhouse:
Volcanos Steakhouse is the latest addition to the Volcanos family, located in the heart of Stockland Wetherill Park Shopping Centre. Specializing in premium steaks, juicy ribs, and epic burgers, Volcanos promises a dining experience like no other. From their signature Dry Aged meat program to melt-in-your-mouth Wagyu, every dish is crafted using the freshest Australian ingredients.
Role Overview:
We are looking for a Marketing Specialist to join the team at Volcanos Steakhouse. This role will focus on developing and executing effective marketing strategies to promote our products, services, and brand awareness. You will play a vital role in shaping Volcanos’ marketing initiatives to ensure long-term success.
Key Responsibilities:
- Market Research & Analysis:
- Conduct research to understand market trends, customer preferences, and competitor activities.
- Analyze data from various marketing campaigns to measure their effectiveness and find opportunities for improvement.
- Campaign Development:
- Design and execute marketing campaigns across digital, print, social media, email marketing, and events.
- Collaborate with cross-functional teams to ensure campaigns align with company objectives.
- Content Creation:
- Develop and curate engaging content for various marketing channels like websites, blogs, newsletters, and social media.
- Ensure messaging is aligned with the brand’s voice and values.
- Digital Marketing:
- Manage SEO, PPC advertising, social media marketing, and email marketing strategies.
- Monitor and optimize strategies to boost web traffic and lead generation.
- Brand Strategy & Positioning:
- Shape and maintain a consistent brand image and voice across marketing materials and communications.
- Develop strategies to differentiate the brand and increase recognition in the market.
- Performance Tracking & Reporting:
- Use analytics tools like Google Analytics and social media insights to track campaign performance.
- Prepare reports for management, highlighting key metrics like ROI, engagement, and conversion rates.
- Collaboration & Coordination:
- Coordinate with sales, product teams, and external partners to ensure alignment with business objectives.
- Budget Management:
- Help manage the marketing budget, ensuring resources are allocated efficiently for maximum impact.
- Track expenditures and ensure campaigns stay within budget.
Qualifications:
- Strong Communication Skills: Excellent written and verbal communication to craft compelling content and interact with stakeholders.
- Creativity: Ability to think outside the box and generate fresh ideas to engage target audiences.
- Analytical Skills: Proficiency in analyzing data and deriving actionable insights.
- Digital Marketing Expertise: Knowledge of SEO, SEM, social media platforms, email marketing, and analytics tools.
- Project Management Skills: Ability to manage multiple projects, meeting deadlines and budget requirements.
- Attention to Detail: Ensure all marketing materials are accurate, polished, and consistent with the brand.
Benefits:
- Salary Packaging
- Visa Sponsorship
- Overtime pay
- Penalty Rates
How to Apply:
Please submit your resume along with a cover letter detailing your relevant experience and why you are a suitable fit for this role.
If you’re ready to help shape the future of Volcanos Steakhouse and contribute to our exciting growth, apply now and join us on this rewarding journey!